Learning Session: Beyond Traditional Media: Reaching People Where They Are in 2026
The media landscape isn’t what it used to be. More and more people are getting their information from podcasts, YouTube, substacks and online content creators who are driving conversations and shaping opinions on the issues of the day. The numbers tell the story: More than 20% of U.S. adults say they regularly get news from news influencers on social media, and sites like YouTube are reaching 20-times more people per month than outlets like the Associated Press.
In this session, you'll learn more about where attention has shifted, which emerging platforms and voices matter for your mission, and how to adapt your approach to reach audiences where they're actively engaged. We'll share insights on the channels and content formats that are driving results today, and offer practical advice that you can use.
Register now using this link to tell us you're coming!
Date + Time
Wednesday, February 25 from noon to 1 PM ET
Our Presenters