The media landscape isn’t what it used to be. More and more people are getting their information from podcasts, YouTube, substacks and online content creators who are driving conversations and shaping opinions on the issues of the day. The numbers tell the story: More than 20% of U.S. adults say they regularly get news from news influencers on social media, and sites like YouTube are reaching 20-times more people per month than outlets like the Associated Press.

In this session, you'll learn more about where attention has shifted, which emerging platforms and voices matter for your mission, and how to adapt your approach to reach audiences where they're actively engaged. We'll share insights on the channels and content formats that are driving results today, and offer practical advice that you can use.

Session Recording

Join Our Next Session

Our next Burness Learning Session—Digital Ads 101: Understanding Paid Promotion’s Place In Your Communications Strategy—is on Tuesday, March 24 from noon to 1 pm ET. RSVP here to say you're coming.

Digital advertising can seem complex or out of reach– but those are myths we are ready to bust. Anyone can understand the strategy behind a great digital advertising campaign and the opportunities various digital advertising platforms offer. And small budgets can be very effective when advertising plans are focused on finding the right audience on the right platform.

Nick Dean, senior vice president of digital and creative, and Kennedy Voxe, Senior Digital Strategist will lead a session where attendees will learn the basics of what’s possible with digital advertising, see real world examples of great digital advertising strategy, and learn the strategic framework that helps define an approach to digital advertising that drives impact for their organization.

RSVP: https://burness.zoom.us/webinar/register/WN_b1rrh9roQWanOJde14cX3A#/registration