Learning Session: Quick-Hit Message Testing: Understand Your Audiences and How Messages Land

This one-hour session explores how quick-hit message testing can create evidence to shape your messaging and strategy so organizations can move quickly and with confidence that their messages are getting through. We will share some examples of insights from recent testing that influenced nonprofits’ decisions for how to communicate.

Finding Common Ground Through Healthy Communities: Conversations in Photography

Conversations in Photography is a national storytelling project that brings together people from across the United States to explore what they care about most in their communities—and what they hope for the future.

Learning Session: Digital Ads 101: Reaching Specific Audiences You Care About Most

In this session, we cut through the confusion around paid digital promotion and show you what's possible for organizations of any size. Attendees will learn the basics of digital advertising, see real examples of campaigns that actually engaged audiences our partners wanted to reach, and walk away with the beginnings of a  practical plan for building a strategy that matches your goals and budget.

Learning Session: Beyond Traditional Media: Reaching People Where They Are in 2026

Hosted on Wednesday, February 25. This session covers where attention has actually shifted, which emerging platforms and voices matter for your mission, and how to adapt your approach to reach audiences where they're actively engaged.

Announcing the Inaugural Class of Burness Public Health Creator Fellows

What We Risk Getting Wrong (Again) About Messaging

We are over halfway through this first year of the second Trump presidency, and I worry that progressives are falling back into the same communications patterns that got us here in the first place.