Drawing Media Attention to Ocean Challenges and Solutions
The Challenge
The ocean and its benefits — from the oxygen we breathe to the food on our tables — is under threat: Climate change, overfishing, tourism and deep sea mining tests have taken their toll. Yet world leaders have been slow to protect this invaluable ecosystem. Right now, just over 8% of the sea is safeguarded. With the deadline to protect 30% of the ocean by 2030 only four years away, stepped-up ocean protection is a priority.
Our Approach
We deploy media outreach to support and amplify our partners’ ocean policy efforts. We’ve generated news about the ocean through the promotion of new peer-reviewed research and the amplification of positive ocean announcements by governments. When possible, we included strong visuals in our ocean-related promotions to evoke the wonder and awe of the sea and marine life.
Results and Impact
Through the amplification of ocean science and announcements in the media, we have increased global recognition of ocean protection as a solution that benefits the climate, economy and people. As a result of our efforts, government leaders have been held to account for their pledges to protect the ocean.
