Kennedy is a digital strategist with extensive experience translating messaging strategies into tactical online campaigns and initiatives. She brings with her expertise in strategic planning, performance analytics, online advertising, and digital media creation. Prior to joining Burness, Kennedy’s career included managing clients within the political, advocacy, startup, and commercial spaces. Since graduating from Middle Tennessee State University with a degree in Digital Media Communications, she has had a long-standing passion for her work because it allows her to combine her interests in technology, design, and persuasion. Within Burness’ digital team, she is able to apply those skills to projects that strive to make a positive impact in the communities her client’s serve.
Outside of work she is active in progressive politics, a devoted foodie, and an enthusiast of high fantasy books, movies, and TV shows. Kennedy, along with her husband Shawn and their dog Varrick, have lived in multiple cities across the east coast and south – but they consider Tennessee their home.