Messaging
Issue Messaging
Our messaging approach helps you articulate what you’re working toward and why people should care. This is harder than it sounds. Your issue is complex, and it’s natural to want to convey all of that complexity. But, the key to successful messaging is knowing your audience and reaching them where they are. We take great care to develop messages with your audiences in mind. And, we know that consistent use of these messages can move people to action.
Organizational Messaging
Organizational messages help define your organization, your unique role, and your services and programs in a way that will resonate with your audiences. With these messages in hand, your staff will have a playbook for communicating about your organization with clarity, consistency and passion.
Research Translation
We are zealots in defense of evidence-based research. Sound research is the bedrock of responsible social change or scientific progress. But most research is written and communicated in a way that’s not easy for the most people to understand. This matters, because funding, political support and even media coverage are often contingent on clear communication of research findings. We translate jargon-laden research into compelling messages and collateral material so the research can be compelling to the decision makers we are always trying to inform.
Workshops on Message Development
The words that we say can change minds and spur action. We work with your team to develop core messages and stories that will feed into all your communications—website copy, talking points, news releases, presentations—to make your messages heard.
Message Training
Messages are most effective when everyone in your organization is comfortable using them, adapting them across platforms and personalizing them with their individual stories. Through our customized and interactive message training, we help your staff practice using your messages in any situation through experiential learning.